In simple words, search engine optimization refers to the practice of consistently improving a website to get high rankings in the organic search results of popular search engines like Google.
However, there is a lot more to search engine optimization than only optimizing your website for Google.
It involves a whole gamut of things, right from the UX (user experience) you deliver, branding efforts you made, to the content design you have on your website. After all, it’s not easy to get a higher rank in the online world where countless websites are trying to get the top spots just as you are.
With that being said, it’s not like getting a good rank on Google is impossible if you follow the right track and tick all the boxes for what search engines look for. On that note, let’s guide you further about search engine optimization and all that entails.
Here we go!
1. Research and Use Relevant Keywords
A successful attempt at search engine optimization on Google involves researching and using the right keywords. What do your customers search for when looking for something related to your business?
You can use the keyword research tools available online to find relevant keywords as per your products or services. But, there are two important things that you will need to keep in mind here.
- Search intent of the user:
Search intent refers to the exact information that the user is looking for. For instance, someone searching for ‘buy carnations in Nashville’ has a different intent than someone looking for ‘types of carnation.’ You need to understand how to use these two keywords in your webpages to rank for the right keyword.
- Use of long-tail keywords:
The way users search these days have undergone a massive change. An increase in the use of smart devices has led people to depend more on voice-assisted searches rather than typing their query.
The way people search while typing is different than when they use voice-assisted searches. The latter is more conversational, which merits an increase in the use of long-tail keywords. For example, a user might type ‘goldfish food,’ but he will say ‘what do goldfish eat’ when using voice search.
2. Optimizing Meta Descriptions and Page Titles
You have your list of keywords, and now, it is time to optimize the page title. We’re talking about the HTML <title> aspect here and not what comes up on the page. The search engine optimization companies usually edit it in the SEO plugin or the website control panel.
Your keywords should appear in the page titles naturally to boost SEO. Remember that the titles come up in the search results. You’re trying to clearly state what the page is all about to make the users click on your listing.
But, remember that the idea is not to sacrifice readability by cramming the title full of keywords.
The meta description is the next step after you’re done setting the page title. It builds on the premise of the page to entice more users to click.
A disclaimer to mention here is that Meta descriptions do not directly influence rankings, but increasing your clicks is certainly related to your engagement metrics. When Meta descriptions engage more users to click on your link, Google will reward you with a higher rank.
3. Content Marketing Is the Key to a High Rank
SEO is strategized based on content marketing because it’s the articles, blogs, and keywords that are drawing your visitors. 70% of digital marketers enthusiastically make investments in content marketing.
The keyword research has given you a list of terms based on different search intents. It is time now to use those terms in our content in a natural way. Here are the tips that you should keep in mind in this regard:
- Deliver great content
Use your keywords to generate topic ideas for your content. Go beyond creating blogs on the topics, and incorporate the terms in web pages, white papers, and eBooks. Even creating video content based on the topic is a good idea.
Remember that it’s not about sprinkling keywords generously in your content. To rank, your content has to deliver value to the readers.
- Keep updating your content.
You can’t rely on a certain blog post to keep bringing visitors to your site for years. If you are aiming for search engine optimization techniques with Google, your content has to be updated regularly.
- Optimize your content for new keywords
- Add fresh content regularly
- Update facts or statistics that might have changed recently
- Optimize the metadata for search engines
- Refresh the language for making it better
- Speak the language of your target audience
The tone of your content is significant in drawing in the customers. And, the tone depends on the target audience and the products of your brand. So, for instance, the manner of speaking for a business selling kids’ clothes is not the same as an SEO company.
4. Building Relevant Links to Increase Search Engine Visibility
Link building is the simple process of getting other websites to link back to your site. The popularity of ethical link building servicesstems from the fact that links signal Google that your website is worthy enough to be cited. There is no denying that link building is one of the most difficult aspects of SEO, and this is where most beginners get stuck.
Follow these simple strategies to gain some backlinks to improve your search engine visibility:
- Analysis of competitor links
Reviewing the links of your competitors is often a great way to recognize link opportunities. Look at your top competitors in an online tool to get your link opportunities.
But, don’t copy every single link you find here. The aim is to pick quality, not quantity. So, ask yourself if your prospects are going to be interested in clicking on the link.
- Rely on the directory sites
Directory sites, such as Thompson or Yell, can be useful too. Google your location, keywords, and the listings that feature on the first page of the search engine.
It is worth seeking out the listing that you feel your target customers will discover and click on.
- Leave testimonials on relevant sites
You can leave testimonials for the companies you have worked with, such as your SEO Company, web designer, or social media company.
These are the companies that have a good relationship with you and are likely to be local. They can generate relevant links for you.
5. Get Registered on Google Search Console
It’s not like you can take all the steps to improve your search engine ranking and then sit back and relax. You will have to constantly check whether your methods are working or not, and then, change the approach accordingly. A bit of tweaking here and there can lead your website to a better rank gradually.
Register your website on Google Search Console for analyzing it. This is a handy tool that offers diagnostic feedback that you can use for improving the way your website appears in the search results.
Keep in mind that the search engine is directly telling you what to do and avoid through this tool, and there is no reason for you not to take advantage of it.
There you have all the basic knowledge you need about search engine optimization google. SEO is not that complicated to figure out. It is about giving the search engines what they want, which is to deliver a great user experience. Having an idea about the fundamentals of SEO can go a long way in making sure of that.